You’ve no doubt heard the buzz words, Twitter, Facebook, Blog, RSS, and the rest. Even if you don’t know what they do they hold an attraction because there are so many people leveraging them to market their business. We here at WebFocusPR.com have used them all and studied the trends. And, in the coming months we’ll write some free tutorials so you can get started using them. However, when you choose us to build and market your website we’ll help you every step of the way. From signing up to sending messages to growing your fan base.
We are big fans of Seth Godin and his new style marketing approach. The main goal is to grow a fan base instead of selling to a customer. Fans stick with you and tell others, customers just come and go. This is what makes Social Networking so vital. Think of yourself as a band. A band makes the music and then they sell it. A band’s fans not only consume the product but they also recommend it to others, by T-shirts and other related paraphernalia which gives the band even more free advertising. Your “followers” not only use your products and services but they advertise for you. The ultimate goal becomes converting that customer into a fan.
Converting customers into fans helps you in two ways. Number one: it forces you to focus on the relationship. If you need this person for more than the sale then you begin to woo them. And we all know what wooing leads to.
Second: it endures the customer to you. Your patrons get the feeling that you’re in it for their benefit, not just your own. Your relationship becomes symbiotic, each enriching the other.
Call today so we can get started on your new FAN BASE.